Bristol-based WordPress web developer here to support agencies across the South-West — and beyond..

Let’s Work Together

Hey, I’m Graeme a WordPress developer with over 10 years of experience, including 8 years working remotely with a web agency in London. Before that, I freelanced for local agencies and took on a mix of projects that helped me grow both technically and professionally.

I enjoy working directly with clients to turn their ideas into websites that actually work. I’m comfortable juggling multiple projects — from simple sites to more complex builds — and I like being involved in both the technical side and the overall direction.

Always happy to dive into custom themes, plugins, or just help things run more smoothly.

Latest Posts

FSE ( Full site editing )

  • Build block-based themes from scratch
  • Create & manage theme.json configs
  • Reusable block patterns
  • Block template creation

Block Development

  • Custom static & dynamic blocks
  • Block extensions & variations
  • block.json registration

Theme Development

  • Modern, block-first themes
  • Legacy + hybrid themes
  • PHP templating & hook use
  • Accessibility & performance best practices

Plugin Development

  • Build & extend custom plugins
  • ACF / CPT / Meta Box
  • Role & capability management
  • Third-party API integrations

Dev Workflow

  • Git + Bitbucket Pipelines
  • Docker for local development
  • Debugging with Query Monitor & Xdebug

Site Support & Optimisation

  • Troubleshooting plugin & theme issues
  • Performance tuning & caching (Object, Page, CDN)
  • Core Web Vitals improvements
  • Security best practices & hardening

Recent Projects ( and my contributions )

Leaddev

LeadDev is a platform focused on supporting engineering leaders through insightful content, conferences, and events.

  • Custom Block Development: Created and refined custom Gutenberg blocks, including an animated header block with enhanced controls.
  • UI & Styling: Improved CSS for mobile responsiveness, header layout, and button hover states.
  • SEO & Content Structure: Adjusted breadcrumbs, taxonomy templates, and related article structures for better discoverability.
  • Performance & Debugging: Optimized scripts, removed unused styles, and fixed accessibility issues in menus and buttons.
  • Deployment & Configuration: Managed asset caching, refined CLI commands, and updated WordPress settings for improved functionality.

FutureLearn

The info portal for a multinational online-degree system from leading universities.

  • UI & Styling Enhancements: Improved blog layouts, button styles, course card design, and pagination.
  • Performance & Optimization: Removed unused assets, optimized stylesheets and scripts, and refined asset loading.
  • SEO & Accessibility Improvements: Updated structured data handling, improved sitemap generation, and adjusted canonical URLs.
  • Custom Functionality: Developed and improved database interactions, CSV handling, and de-indexing features.
  • Deployment & Configuration: Managed asset builds, updated theme settings, and enhanced WordPress configurations.
Screenshot of futurelearn.com info homepage

Beekeeper

The info portal promoting Beekeeper’s software platform designed to streamline team communication and collaboration in the workplace.

  • Custom Block Development: Built and refined Gutenberg blocks, including flip tiles and video-related elements.
  • UI & Styling Enhancements: Improved CSS for mobile responsiveness, grid layouts, and animations.
  • Video & Media Features: Enhanced video pages, added popups, and refined autoplay behaviors.
  • Performance & Debugging: Optimized scripts, improved caching, and removed redundant elements.
  • SEO & Content Structure: Adjusted indexing rules, meta settings, and breadcrumbs for better discoverability.
  • Deployment & Configuration: Managed WordPress settings, improved asset handling, and updated build processes.